diff --git a/templates/shutdown.html b/templates/shutdown.html
index b5163aa..0ffa86e 100644
--- a/templates/shutdown.html
+++ b/templates/shutdown.html
@@ -10,32 +10,34 @@
 </head>
 
 <body>
-    <h2 class="w300">Burgernotes Discontinuation FAQ</h2>
-    On November 12, 2023, Burgernotes will shut down.
+    <h1 class="w300">Burgernotes Discontinuation FAQ</h2>
+    After 4 months, on November 12, 2023, Burgernotes will shut down.
     <br><br>
-    How will this affect me?
+    You might be asking, how will this affect me?
     <ul>
         <li>You'll no longer be able to access Burgernotes, and all of your notes.</li>
         <li>You may download your notes before November 12, 2023.</li>
-        <li>Your data will be deleted after November 12, 2023.</li>
+        <li>Your data will be permanently deleted after November 12, 2023.</li>
         <li>Third-party instances will be unaffected, but will likely no longer be maintained.</li>
-        <li>As of November 3, 2023, you may no longer create a new burgernotes account.</li>
+        <li>As of November 3, 2023, you may no longer create a new Burgernotes account.</li>
         <li>If you still want to use Burgernotes after the discontinuation date, use the <a href="https://notes.hectabit.org/">Hectabit.org</a> instance, by Tracker-Friendly.</li>
     </ul>
-    <h3 class="w300">Downloading your notes</h3>
+    <h2 class="w300">Downloading your notes</h3>
+    You may download your notes until November 12th. To do this:
     <ul>
         <li>Open Burgernotes</li>
         <li>Open the settings menu</li>
         <li>Press "export notes"</li>
     </ul>
     Your notes will be saved to a JSON file.
-    <h3 class="w300">Alternatives</h3>
+    <h2 class="w300">Alternatives</h3>
+    Like Burgernotes - all the alternatives listed below are free software
     <ul>
-        <li>Standard Notes</li>
-        <li>Joplin</li>
+        <li>Standard Notes - very similar to Burgernotes</li>
+        <li>Joplin - A pretty powerful note taking app</li>
     </ul>
-    <h3 class="w300">Special thanks</h3>
-    Special thanks to these amazing people:
+    <h2 class="w300">Special thanks</h3>
+    Special thanks to all of these amazing people that made Burgernotes possible:
     <ul>
         <li>hippoz</li>
         <li>ctapak</li>
